6 components of a good business website with examples

Did you know that you don’t need to be a coder to develop a website? Yes! Sites like Wix have made it easy to create websites with just a few clicks. However, if you are not a professional designer/developer, you may end up with a terrible-looking website that gives your users a bad experience. This article will show you the components of a good website that will help elevate your user experience to ensure your web visitors stick around to learn about what your business offers. 

As a business owner, you should consider your website as a salesperson. A good salesperson has a welcoming smile, impeccably dressed, and talk in such a way that ends up with you buying something you had not planned for, right? 

Well, a good website is one of the most important tools to add to your arsenal. Why? A good website will help you in SEO rankings, it will also provide customers a great user experience and may lead to referrals or more sales. On the other hand, a bad business website makes users frustrated with long load times, disorganized format, and difficult navigation. If a customer is dissatisfied with the quality of your website, they are more likely to leave without even looking at what you offer. 

There are so many components that make a good business website, and we spoke to Elsardt Kigen, the Chief Creative Officer from Bold Decisive Design Lab (B.D.D.L) who provided us with 6 components every business website should contain. The elements include: 

1. Content

Content is the backbone of your website. It includes texts, pictures, articles or even a downloadable file such as an e-book. You can write articles on issues your customers have an interest in. “Your website needs proper content. You may choose to go minimal or the informative way” Mr. Kigen explained. Content can also provide more details on what your business offers e.g. doing a ‘Frequently asked question (FAQ)’ segment. 

2. Top fold

The top fold is what greets customers when they land on your page. It can be a slider or an image. The most important items to be included on the top fold are: 

Headline – This is the first statement on the blog. It is like the front cover of a book, and people are more likely to read a book with an interesting cover than a boring one, right? Most people spend 3 seconds on a site, so even if the headline is brief, it should align with the rest of the information provided on the site.

Elevator pitch– They call it the elevator pitch because it is a very brief, persuasive statement/speech that people use to spark interest in what their business offers. To write an eye-catching elevator pitch for your website, imagine you have 7 seconds to successfully sell your product to your customer. 

3. Navigation 

Your website should be easy for your users to get what they are looking for. To do this, think of the information users will be interested in when they come to your website. If you are selling items, your readers will need a checkout option. Thus, you should ensure it is placed where people can easily access it. To enhance the experience, you can also add a search box for users who know what they are looking for on your site. 

4. Clear Call-to-action 

In simple words, a call-to-action is a customer asking “okay, I like what you’re selling and offering, what next?” It directs the user to what their next step should be. After reading the material on your site do you want them to call? Buy something? sign a form? Book an appointment? A call to action is a key website component as it helps convert a web visitor to a prospect. It should be clear and direct like, “learn more” “add to cart” or “sign up now.” If your site lacks a clear CTA, users are likely to leave the site without taking any action, and wouldn’t that have cost you the chance of turning them into lead prospects?  

5. Contact 

A customer has landed on your website, and they have an interest in your product or service, how can they get in touch? “A website is part of an online user journey, people use it to get social proof. One thing users would like to see on your website is your contact information. Make sure to position your contact information somewhere users can easily see and avoid placing it at the bottom,” Kigen explained.  

6. Mobile friendly 

Have you ever accessed a site where you had to scroll sideways because the images were too big or zoom in because the texts were too small? This was a website not optimized for mobile phone usage. A study showed that about 83 percent of social media usage is on a mobile device, compared to 15 percent from desktops and laptops. Additionally, about half of the people using social media access it via mobile phones. This shows that people are likely to view your website on their phones compared to their laptops/desktops. A mobile-friendly website allows images and texts to resize when viewed on a mobile phone. Another advantage of making your business website mobile-friendly is it may improve your site’s ranking on google as of 2015, Google rolled out the mobile-friendly update, which meant that it would boost the ranking of mobile-friendly pages on mobile search results.  

Examples of  good website designs 


Purpink is an eCommerce platform that specializes in selling flowers, floral hampers, and gift hampers. Purpink has a great website,why? 

  • It’s Easy to navigate 

The site has a search bar labeled “what are you looking for” for customers who know what they want. Additionally, it has 8 sections at the top of the page which customers can use to narrow down their search. For example, they have a ‘New’ section which has their most recently added products. 

  • Relevant headline 

Since it’s a cold season, Purpink has created a relevant image and headline that convinces people to look at their ‘keeping warm’ selection eg blankets, hoodies, and coffee mugs. 

  • Clear call to action

At the top of the fold, there is a ‘Checkout’ option, and on the main image where they are advertising their cold season collection, there is a ‘view range’ option.  This is a clear direction on what customers’ next step should be.

  • Vey mobile friendly

All the images are clearly visible, and the content is clearly designed to be accessed via mobile phones. 

  • Content 

The site has a blog session that has topics that its users are interested in. The topics are structured in a very compelling way with interesting titles. 


We asked Mr. Kigen to tell us of any good website he had come across and he mentioned lemonade.com. Lemonade.com is an insurance company that insures cars, homeowners and even their pets! 

Now let us evaluate the Lemonade.com website: 

  • The top fold 

The top fold is an automated picture that displays all the products the company insures in a subtle and straightforward way. The image does not take you off from the main message. It also has an interesting headline. Forget about all you know about insurance, you wonder “what should I know about insurance?” it makes you curious about the meaning of the sentence. 

  • The sub-headline/ elevator pitch 

The elevator pitch is brief and simple, but it still tells you all the advantages the company insurance offers. 

  • Clear call to action 

Just below the sub-headline, at the middle of the page, there is a ‘check our prices’ CTA. Even when you go below the fold, the CTA appears as a pop-up box at the top of the site.  

  • Is it mobile-friendly? 

We tested whether the site was mobile-friendly, and yes it was. You can efficiently access the website on your smartphone. 

  • Social Proof 

Additionally, the site also has reviews from its customers on the quality of its services. It takes it a little further to display its 4.9 score on Appstore. Wouldn’t you want to be insured by a company like that? A 

In Conclusion 

A good website is easy to navigate, has a clear call-to-action, has a catchy headline and sub-headline, has compelling content, and clearly outlined contact information. From the Lemonade.com website review, we were already to insure our cats by the time we got to the end of the site. This is what a good website does to users. It provides a smooth user-experience that even converts web visitors to lead prospects. 

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