When you think about Twitter, you think memes, opinions, Elon Musk, and more opinions right?
Most people do not think of Twitter as a tool they could use to grow their business, but did you know that you can use Twitter to raise awareness about your business, engage with customers and develop leads?
Keymoolah Fashions are on the Twitter trend and the thriving business has made a remarkable presence on the platform with close to 5,000 followers. Speaking with Jimmy Kimani, Henry Kimani, and Simon Njenga, Keymoolah Fashion owners, the trio stated that their main social media business channel is Twitter. How are they doing it? Buckle up, because after reading this article you might be opening a Twitter Business account.
Why should you use Twitter for business?
The benefit of using Twitter for business is that it provides a wider reach. This is because people do not have to follow or register to learn about your products and services. The moment you tweet and use a hashtag means that everyone looking at that hashtag thread may come across your post.
Twitter also helps brands grow using the retweet option. When a user shares or ‘retweets’ your tweet means that their followers will be able to see your post.
4 effective ways to grow your business with Twitter
Now that you have all the reasons why you should start your business on Twitter, here is how you can grow your account to generate more sales for your business:
- Use of account tags
This is the best marketing tool Keymoolah Fashions is using to generate sales on Twitter. This is how tagging works, you post a picture of your product on Twitter and tag your friends, colleagues, family, etc. They do not have to be influencers with a million followers, but you may be lucky and some of them might have many followers or high engagement. The moment they retweet your post it means that you will be able to reach their followers who could be a potential market for your business.
- Engage your audience
Once people start showing interest in your business, they will ask questions like “do you do countrywide deliveries?” or “do you have a physical location I could visit?”. If you visit Keymoolah Fashions page on Twitter you will note a couple of tweets and comments about their services. They reply to all their tweets and direct messages. When a customer also recommends your work on their page, you could retweet. Engaging with your customers will help you build a stronger relationship.
- Using hashtags
Hashtags are like a pathway that will direct your potential customers to your business page. When you use a hashtag before a word, it links with other Tweets that include it. Twitter users get the content on their feed from accounts and hashtags they search for. To create a clear pathway for your customers, you need to use relevant hashtags that users are interested in. For example, if you deal with selling Womens’ wigs you could use hashtags like #humanhair #wigs #qualitywigs.
You can also add some coins to boost your engagement on Twitter. Advertising on the platform can promote your tweets or account or a trend that favours your business. These “promoted” tweets will be seen by many potential customers.
When it comes to operating an online business, there are so many social media channels to use to connect with your customers. Facebook and Instagram are one of the most used channels for online business, but how about challenging yourself and taking the road less traveled? If companies like Keymoolah Fashions are running booming businesses on Twitter, you may find it to be a channel that works for you too.
Running your own online business is not that easy, but with a little assistance, you can watch your business grow to its full potential.
At ibuQa, we can offer you great services targeted to help your business grow. For more information, you can contact us by clicking here and we will be happy to help!